What is?

FUKI Collective is a music branding agency focused on building universes and anticipation for album rollouts, single releases or events.
I founded FUKI in the beginning of my freelance video career, when I saw an opportunity to centralise a musicians visual team and create truly concise branding work.
We care about playful concepts that show off our personality and sense of humour. These ideas are expressed through videos, photos and graphic design.

Highlights

Collaborated with artists worldwide to shape unique branding universes For KAGAMI’s debut EP Time Machine, we immersed ourselves in Japanese TV and film culture to design a full campaign with animation, avatars, and live performance videos, helping them reach 500,000 monthly listeners in just a few months Launched FUKI Live Sessions: evenings of live music paired with professional live registration videos, along with merch and event promotion strategy

Live sessions

Building an universe for upcomng artist to perform in

The FUKI live sessions is a concept where we invite acts to perform at our event and in return they get aside from them getting to perform at our event which is meticulously created through concepting and has a strong visual identity which will bring them new fans. A unique fully registered performance video, short form content, press photos and concert photos.

Content and results

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KAGAMI Branding

How we built a nostalgic world reminiscent of 90s Japanese City Pop, from scratch.

We took the instalation to an exhibition at ‘Huidenclub’ in Rotterdam west. This was the perfect place for us to exhibit our work because, the building where huidenclub is based in is an old factory so has an industrail feeling and the inside has a white space used for exhibiting. A white cube. Here is a video to get an impression of the instalation.